TBCASoft launches HIVEX merchant campaign with iPASS and 7-ELEVEN in Taiwan

TBCASoft says a new HIVEX Merchant Program promotion with iPASS Corp. and 7-ELEVEN in Taiwan gives eligible PayPay users from Japan a 50% discount on selected iPASS stored-value cards. The campaign is meant to show how cross-border payment links can drive consumer acquisition, engagement and merchant growth beyond basic payment acceptance.

Why it matters: - The HIVEX Merchant Program is designed to turn cross-border payment connectivity into retail sales, not just payment acceptance. - TBCASoft is positioning HIVEX as a tool for merchant growth, customer engagement and new consumer acquisition across markets. - The campaign shows how payment networks can create commercial value for both wallet providers and retailers.

What happened: - TBCASoft announced a new HIVEX Merchant Program campaign with iPASS Corp. and 7-ELEVEN, Inc. in Taiwan. - Eligible PayPay users from Japan can get a 50% discount when buying eligible iPASS stored-value cards through the PayPay app. - The promotion is available at participating 7-ELEVEN stores in Taiwan.

The details: - HIVEX is TBCASoft’s cross-border payment network. - The HIVEX Merchant Program uses payment connectivity to create joint promotions and other commercial opportunities for network partners and merchants. - The program is intended to help partners drive payment adoption, stimulate consumer spending, strengthen customer engagement and reach new customer segments. - TBCASoft says the iPASS and 7-ELEVEN collaboration illustrates how cross-border payment links can connect payment users with merchant offers and support incremental business growth.

Between the lines: - The campaign suggests TBCASoft wants HIVEX to function as a growth platform, not only a settlement rail. - By linking a Japanese wallet user base with a Taiwan retail chain, the promotion creates a practical use case for cross-border commerce. - Ling Wu, founder and CEO of TBCASoft, said the company aims to turn connectivity into an engine for commercial growth and help partners attract customers and encourage spending.

What's next: - TBCASoft plans to expand the HIVEX Merchant Program through additional collaborations in retail, travel and everyday spending. - The company says future partnerships will aim to broaden HIVEX’s commercial reach as the network expands across markets. - TBCASoft expects HMP to help convert cross-border scale into broader business opportunities for payment providers and merchants.

The bottom line: - TBCASoft is using HIVEX to show that payment interoperability can drive real-world commerce, with the Taiwan campaign serving as an early example.